Posts Tagged ‘Beckhoff’

De Economist van 14 april 2012 vraagt zich af of het Duitse economische model te kopiëren is.

“Germany’s economic model. What Germany offers the World.
Other countries would love to importGermany’s economic model. But its way of doing things is a lot less amenable to export than the wares it produces.

But is the model copiable? After a few days in East Westphalia-Lippe (now marketing itself to the world as OWL) you wonder. Beckhoff and its peers have global ambitions but their business culture has deep provincial roots. They look back as much as forward. “We have existed since 1825 and have been doing the same thing since then,” says Dieter Brand, chairman of the Sparkasse, or savings bank, in Bielefeld, the region’s biggest town. In some senses the same is true of his corporate customers.Germany may have reformed and rearticulated its model in recent years. But the underlying skeleton is ancient, and perhaps inimitable.”

Jerry Mager (April 16th 2012 / 13:45 GMT) legt uit dat aan het Duitse economische succes een ethos, een waarden- en normenpatroon ten grondslag ligt, dat zich niet zondermeer laat kopiëren.

door Jerry Mager

“It requires years of consistently excellent performance to acquire a reputation and to establish it as a financial asset. Thereafter a still greater effort is required to maintain it: a company cannot afford to risk its years of investment by letting down its standards of quality for one moment or one inferior product; nor would it be tempted by any potential ‘quick killing.’ ” These words were written in August 1963 by Alan Greenspan in an article for The Objectivist Newsletter with the title “The Assault on Integrity” (reprinted in Ayn Rand’s “Capitalism: The Unknown Ideal“- Signet Book, 1967). At hindsight these are ironic, even cynical, words from a man who supervised a financial industry that choked the world with junk bonds and flooded her with subprime mortgages, packaged, concealed and wrapped up in all sorts of disguises, meant to mislead and dupe. All over the globe and from day to day we now are dealing with the ensuing mess and the end of the misery is not to be perceived yet.
Good for the Germans that Germany is not like America (yet?). Good for the Euro countries too.|

As the subtitle of this Economist article on Germany’s economic success precisely states: it all is about “its way of doing things” and the solid reputation and high self esteem it gains thereby. For, sound self esteem and a healthy reputation are two sides of the same coin.
One may copy whatever model, but that doesn’t mean that one does copy it lock, stock and barrel, that is to say: model, mentality and moral together in one sweep. I guess that the Germans learned this lesson the hard way when they dabbled with “American- style standardised production” and to that purpose imported unskilled guest workers. It resulted in Frau Merkels outcry that the multicultural experiment had dismally failed – “Multikulti ist völlig gescheitert!”
Not only are the elements of the “co-ordinated market economy so tightly meshed that it would be difficult to replace any one of them with an alien component” as Werner Abelshauser writes. Even mixing it with the slightest trace of alien components (“Fremdkörper”) will result in dilution and a lessening of its effectiveness exponentially. Thus, not only tightly meshed but imbued, saturated with that particular ethos as well.
This article scratches at the surface of what is the gist of the argument: culture, ethos, and maybe religion (see T.S. Eliot’s “Notes toward the Definition of Culture” for some inspiring thoughts on this matter; I can also recommend “The Puritan Gift” by the brothers William and Kenneth Hopper).

In this article the pivotal role of the German ethos shines through in sentences like: “… trust, relying on the principle that nobody will make full use of his freedom by grabbing everything he can” and “The point is not to maximise short-term profit [Markus Miele] but to aim at where we want to be when we hand over to the next generation.” Hans Beckhoff declares himself against debt and according to him: “Families behind the ‘Mittelstand’ live in an acceptable, modest and healthy way.” This mental-ethical orientation of the German “Mittelstand” seems to be local and global at the same time. “Gemeinschaft” and “Gesellschaft” combined (please, google Ferdinand Tönnies for this pair). So the world is their oyster. Their point of reference concerning regard, esteem (“Achtung” is an interesting German word) and reputation is local, provincial, and global at the same time. (John le Carré wrote interestingly about at least one of those “small towns in Germany” being Bonn)
The German vocational training system – besides imparting highly professional skills and knowledge – serves as a vehicle for transmitting, passing on and instilling these values from generation to generation. If this is what Germany has to offer the world indeed I would say that the world is hardly in a state and position to refuse.


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